Mobile ASAT impact

What is ASAT?  Give 3 non-traditional examples from the Slideshare
ASAT means "Any screen, any time"


Example: 
-Sport machine
- car
- watch

What is meant by mobile enhanced experience?
Mobile enhanced experience refers to using mobile devices in situations where all you have is your mobile to enhance your experience. Such as when visiting a city, from a bus you see a restaurant you want to try. You type the name of the restaurant into your mobile to be able to come back later and try the restaurant. This creates a positive experience and enhances your trip, through simple acts on your mobile device.

How could a hotel provide a mobile enhanced experience?
A hotel could provide real time information about its availability, an virtual visit of the hotel for people hesitating to come.
Using Vine, it could make short videos with breakfast preparation, few words from employees, images of the rooms, of special events taking place in the hotel, of places of interest around the hotel...

List the customer decision journey digital touchpoints shown in one of the scenarios.
- watching TV
- website on mobile phone
- website again with the computer
- calling to make a reservation
- check emails with mobile phone