Funny news: How Novotel Suites take advantage of the End of the World

Novotel Suites offer a special package for the End of the World: from 21st to 23th December, clients can spend an "Explosive night with Novotel". End of the World cocktail, New World breakfast in case they survive, and a communication made trhough an online Survival Guide. Funny and attractive!

Novotel Suites

Digital IQ

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization.

4 technology components:

Mobility: The firm's ability to provide mobile solutions to employees and customers, and "bake" mobility into the core processes of the organization.

Social Media: How well a company leverages social networks to inform all aspects of its operations.

Cloud computing The extent to which firms use cloud computing to make their businesses more flexible, adaptive and competitive.

Business Intelligence: How broadly executives think about the types of data sources—both internal and external—used to make critical decisions and set strategies.

http://www.pwc.com 

Joie de Vivre Hotels

Joie de vivre hôtels from raphie91

Online hotel bookings

Here are different ways book a hotel room online

Online bookings from raphie91

According me, for an independent hotel, the best way for being visible is to be present on diverse online travel agncies. It is the best way to multiply the occasions to sell rooms, and to target the right clients: people who are going to travel. But it is also very important to have a good website, because whatever the price is, consumer will almost always search for more information on the hotel website. 

Boutique hotels and beauty

Here is an article by Sophie Maxwell (insight director at Pearlfisher) about collaboration between boutique hotels and cosmetic brands and how it can be a very successful business. It is very interesting because it is a trend which is developing a lot, after co-brandings with fashion brands as the famous Armani hotels. Co-branding with a cosmetic brand has the advantage to allow the clients taking away with them physical souvenirs from the hotel and keeping them for a long time.
For further reading: Why boutique beauty could be big business

The Very Last Room

The very last room from raphie91