Boutique hotels and beauty

Here is an article by Sophie Maxwell (insight director at Pearlfisher) about collaboration between boutique hotels and cosmetic brands and how it can be a very successful business. It is very interesting because it is a trend which is developing a lot, after co-brandings with fashion brands as the famous Armani hotels. Co-branding with a cosmetic brand has the advantage to allow the clients taking away with them physical souvenirs from the hotel and keeping them for a long time.
For further reading: Why boutique beauty could be big business